Advanced Tracking & 1st-Party Data Infrastructure (Server + Client)
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Performance marketer with 4 years’ experience, ₹25L+ ad spend, and full-funnel Meta & Google execution—driving scalable growth through data-driven strategies, high-converting creatives, advanced tracking, and consistent ROAS-focused optimization.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
Meta CAPI Advanced Setup (via Stape.io / GTM Server)
GA4 Full E-commerce
Data Layer Setup
Google Tag Manager (Client + Server Container)
“End-to-End Analytics + Event Accuracy = A Profitable Scaling Engine for D2C Brands.”
Data Collection Layer
Analytics & Diagnostics Layer
Automation & AI Layer
Scaling Layer
D2C Apparel Brands,Electronics & Gadgets,Home & Lifestyle Products,fmcg,Electronics & Gadgets
In today’s post-iOS and privacy-focused environment, 1st-party data is the real king. My tracking stack integrates Meta CAPI, GA4, server-side tagging, data layers, GTM, Search Console, and Stape.io to build a fully accurate attribution system. This ensures every event—ViewContent, Add to Cart, Initiate Checkout, Purchase—fires server-side + client-side, giving 25–40% better tracking accuracy and 18–32% more optimized delivery in Meta Ads.
With advanced event matching and deduplication, I convert raw platform data into actionable insights that directly improve ROAS, reduce CAC, and strengthen scaling decisions.



This advanced 1st-party data ecosystem ensures your brand never loses tracking accuracy, even with future privacy updates. With clean data, precise event mapping, and end-to-end analytics, I remove guesswork and build a predictable, profitable scaling engine for D2C brands.
Whether you’re in electronics, apparel, beauty, home, or any other vertical—this tracking-led strategy consistently improves ROAS, increases purchases, reduces CAC, and helps brands scale confidently month after month.
1️⃣ Meta CAPI Advanced Setup (via Stape.io / GTM Server)
2️⃣ GA4 Full E-commerce Setup
3️⃣ Data Layer Setup
4️⃣ Google Tag Manager (Client + Server Container)
5️⃣ Google Search Console + SEO Integration
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
Signal Strength Framework (Meta CAPI + Pixel)
(Campaign Budget Optimization Framework)
Layer Funnel Framework
Creative Testing Framework (ICE Score Method)
Hook–Angle Framework
D2C electronics and apparel brands based in Noida, focusing on high-volume sales, full-funnel optimization, and advanced scaling frameworks with budgets exceeding ₹12 lakh+.
Meta Ads strategy for D2C brands is entirely data-driven, built on structured funnel optimization across TOF, MOF, and BOF to drive consistent purchases and profitable scale. I continuously track performance metrics like ROAS (2.5–4.2), CPC (₹3–₹6), CTR (1.5%–3.8%), ACOS (18%–32%), and overall Conversion Rate (2.1%–4.9%) to identify inefficiencies and allocate budgets intelligently. Creative analytics play a major role—I analyze Hook Rate (28%–45%) and Hold Rate (22%–40%) to pinpoint winning creative angles, messaging variations, and audience resonators. Scaling decisions are made only when ads hit benchmark thresholds, ensuring stability and predictable growth. I use structured A/B testing for creatives, audiences, and placements, combined with strong retargeting layers to recover high-intent users. With CAPI-based tracking (server-side + browser events), I maintain accurate attribution even after Meta’s latest updates, ensuring data reliability for optimization. This holistic approach delivers sustainable scaling across D2C apparel and electronics brands.



Overall, this data-driven Meta Ads framework is designed not just to run campaigns but to systematically grow and scale D2C brands with predictable profitability. By aligning creative intelligence with funnel metrics and accurate tracking, I ensure brands gain compounding advantages month after month—lower CAC, higher repeat purchases, and stronger customer LTV. My approach allows future clients to plug into a proven performance system that identifies winning products faster, scales budgets safely, and builds a stable revenue engine. With continuous experimentation, transparent reporting, and AI-supported optimization, I help D2C businesses unlock sustainable growth and dominate their category in the long run.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Smart Bid Strategies
Deep account audit & conversion tracking setup
Designing a full-funnel strategy (TOFU → BOFU → Retention)
Turning Search campaigns into high-intent lead magnets
Introducing Performance Max for service area expansion
We proudly serve pet grooming and pet-care customers across Hyderabad and Bangalore, covering major residential and high-demand localities.
The Design Approach (Detailed): We built a 3-month scaling roadmap. Month 1: Fix tracking, restructure campaigns. Month 2: Scale with Performance Max, geographic expansion. Month 3: Add retargeting, top-of-page dominance, repeat-customer funnels.
The Solution (Detailed): Month 1 (Foundation): CPL: ₹420 → ₹310, CPC: ₹28 → ₹21, Leads: 107 → 177.
Month 2 (Scaling): Launched Performance Max, added video & grooming creatives, used tCPA bidding. CPL: ₹245, Leads: 318.
Month 3 (Aggressive Expansion): Top-of-page Search with tROAS, retargeting at 7-day, 30-day, 90-day windows. CPL: ₹198, Leads: 530+, Revenue: ₹4.2 Lakhs, ROAS: 4.0X.
Client: Pet Grooming Brand – Bangalore & Hyderabad.
Final Results (3-Month Summary):
CPL: ₹420 → ₹198, 52% ↓. CPC: ₹28 → ₹14.5, 48% ↓. Leads/Month: 107 → 530+, 395% ↑. Landing Page Views: 1,800 → 10,300, 472% ↑. Conversion Rate: 8.4% → 17.8%, 112% ↑. Revenue: ₹0.9 L → ₹4.2 L, 366% ↑. ROAS: 4.0X Achieved.



Over the last few years, we’ve consistently delivered top-notch results for brands across India — whether it’s Google Shopping for D2C, Lead Generation for service businesses, or full-funnel scaling for fast-growing startups.
Campaign after campaign, our approach remains the same: deep tracking accuracy, data-driven structures, conversion-first creatives, and aggressive optimization cycles.
This pet grooming case study is one of many success stories where we transformed performance within weeks — cutting costs, boosting conversions, and multiplying revenue with smart bidding strategies, PMax optimization, retargeting funnels, and precision audience mapping.
Whether you’re a D2C brand seeking higher ROAS, a service business targeting lower CPL, or an e-commerce store needing profitable scale, our Google Ads frameworks deliver predictable and measurable growth.
Industries Worked With: D2C brands, Ecommerce, FMCG, Pet Grooming, Beauty/Salon, Property Management, Real Estate, Coaching, EdTech, Service Businesses. Key Work Done: Set up Meta Ads + Google Ads campaigns for lead generation, ecommerce sales, and brand growth. Installed complete tracking framework
“Managed end-to-end performance campaigns for ApnaGhar for 2 years, driving leads through data-driven Meta & Google Ads, call media optimization, and SEO improvements for consistent growth.”
“Assisted in running Meta & Google Ads campaigns, analyzed performance data, optimized creatives, monitored pixel/GA4 tracking, and supported SEO tasks to improve overall campaign results.”
“Provided complete Performance Marketing training covering Meta & Google Ads, advanced GA4 eCommerce tracking, GTM setups, server-side tracking, Conversion API, and full-funnel strategy implementation for businesses.”
“Specialized in end-to-end tracking architecture for businesses, including full GA4 setup with enhanced eCommerce, event mapping, and custom conversions. Expert in Google Tag Manager (Web + Server-Side) configuration, Meta CAPI integration, and cross-platform event validation. Implemented advanced tracking solutions such as UTM taxonomy, first-party data collection, offline event tracking, funnel analytics, scroll-depth tracking, form submissions, and product interaction events. Ensured high data accuracy for performance marketing through debugging tools like Tag Assistant, Test Events, and real-time analytics. Delivered complete measurement frameworks and dashboards to connect marketing data with business KPIs.”
“Working with Rahul has completely transformed our marketing performance. His deep expertise in Meta Ads, Google Ads, and advanced tracking systems helped us scale consistently while maintaining a highly profitable ROAS. From strategy to execution, his data-driven approach delivers reliable, measurable results. Highly recommended for any business serious about sustainable growth and accurate tracking.”
“Rahul expertly managed our property management marketing in Bangalore, handling campaigns, social media, and full-funnel strategies. His advanced tracking and first-party data implementation ensured accurate property data matching, leading to highly targeted leads, improved engagement, and measurable growth. His data-driven approach significantly increased conversions and streamlined our marketing efforts. Highly recommended for performance-focused results.”
Rahul managed end-to-end performance campaigns, optimized Meta & Google Ads, implemented advanced GA4 tracking, GTM server-side setups, and CAPI, delivering measurable growth and high-quality leads. His data-driven approach and funnel strategy significantly improved ROI and conversions. Highly recommended for any business aiming for scalable performance marketing.”
Boosting ROAS by 120%, increasing AOV by 45%, and reducing CAC by 35% through data-driven optimization, advanced tracking, and ROI-focused strategies. We help brands scale profitably with precision targeting, conversion optimization, and full-funnel performance execution.
Matter Media drives full-funnel Meta Ads performance with proven results: 3.2x ROAS, 28% higher LTV, 62% more purchases, 31% CRO improvement, 2.8% CTR, 22% lower CPC, and 19% higher conversion rate through data-driven targeting, creative optimization, and continuous scaling strategies that maximize profitable growth.
Accelerates growth with data-driven Google Ads execution—achieving 47% higher conversions, 32% lower CPA, and 3.8x ROAS across Search, Shopping, and Performance Max. Through scalable PPC structures, intelligent bidding, granular remarketing, and intent-layered targeting, we optimize budgets, expand profitable reach, and deliver compounding acquisition efficiency.
Delivers performance-led SEO with 63% growth in organic traffic, 41% increase in keyword rankings, and 38% higher qualified leads through technical audits, schema optimization, authority link-building, and intent-driven content strategy. Our data-backed SEO framework improves crawl efficiency, boosts visibility, and drives consistent, compounding organic revenue.
Matter Media powers advanced analytics with server-side + client-side tracking, delivering 92% event accuracy, 48% better attribution clarity, and 37% improvement in decision speed. With real-time data streams, enhanced conversion APIs, and cross-platform tracking, brands gain true performance visibility and unlock deeper insights that drive measurable business growth.
Matter Media enhances brand growth with high-converting creatives—delivering 3x higher engagement, 42% improved CTR, and 55% stronger retention through UGC videos, motion graphics, and premium visual design. Our creative engine powers organic reach and paid performance with scroll-stopping visuals that drive attention, trust, and measurable campaign lift.
Matter Media builds high-conversion websites engineered for performance—delivering faster load times, stronger UX, and 42%+ lift in conversions. Through custom-coded builds, CRO-optimized Shopify stores, and conversion-focused WordPress landing pages, we create scalable architectures, frictionless flows, and data-backed UI systems that maximize engagement, boost sales, and accelerate digital growth.
Matter Media deploys AI-Powered Workflow Automation Agents to streamline campaigns, eliminate manual tasks, and boost marketing efficiency by 60%+. From lead qualification and CRM syncing to ad operations, reporting, and customer journeys, our autonomous agents work 24/7—reducing workload, accelerating decisions, and driving smarter, automated growth at scale.
Matter Media builds full-funnel marketing systems powered by GoHighLevel—capturing, nurturing, and converting leads with automated precision. From awareness ads to high-intent landing pages, CRM pipelines, drip emails, WhatsApp sequences, and retargeting flows, we engineer funnels that improve lead quality, reduce CAC, and maximize lifetime value. Fully automated. Fully measurable. Fully scalable.
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I am available for freelance work. Connect with me via and call in to my account.
Phone: +91 84099 47823 Email: MatterMedia84099@gmail.com