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Matter Media – Bangalore’s Renowned Performance Marketing &b IT Agency

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Google ads Project
339

3-Month Google Ads Scaling Case Study

3-Month Google Ads Scaling Case Study

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

Smart Bid Strategies

  • Funnel Strategy (ROAS Funnel + Retargeting)
  • Landing Page Optimization
  • Keyword Optimization

The Design Approach (Marketing Approach)

Deep account audit & conversion tracking setup

Designing a full-funnel strategy (TOFU → BOFU → Retention)

Turning Search campaigns into high-intent lead magnets

Introducing Performance Max for service area expansion

Industry: Pet Grooming & Pet Services

We proudly serve pet grooming and pet-care customers across Hyderabad and Bangalore, covering major residential and high-demand localities.

The Design Approach (Detailed): We built a 3-month scaling roadmap. Month 1: Fix tracking, restructure campaigns. Month 2: Scale with Performance Max, geographic expansion. Month 3: Add retargeting, top-of-page dominance, repeat-customer funnels.

The Solution (Detailed): Month 1 (Foundation): CPL: ₹420 → ₹310, CPC: ₹28 → ₹21, Leads: 107 → 177.
Month 2 (Scaling): Launched Performance Max, added video & grooming creatives, used tCPA bidding. CPL: ₹245, Leads: 318.
Month 3 (Aggressive Expansion): Top-of-page Search with tROAS, retargeting at 7-day, 30-day, 90-day windows. CPL: ₹198, Leads: 530+, Revenue: ₹4.2 Lakhs, ROAS: 4.0X.

Client: Pet Grooming Brand – Bangalore & Hyderabad.

Final Results (3-Month Summary):
CPL: ₹420 → ₹198, 52% ↓. CPC: ₹28 → ₹14.5, 48% ↓. Leads/Month: 107 → 530+, 395% ↑. Landing Page Views: 1,800 → 10,300, 472% ↑. Conversion Rate: 8.4% → 17.8%, 112% ↑. Revenue: ₹0.9 L → ₹4.2 L, 366% ↑. ROAS: 4.0X Achieved.

Over the last few years, we’ve consistently delivered top-notch results for brands across India — whether it’s Google Shopping for D2C, Lead Generation for service businesses, or full-funnel scaling for fast-growing startups.

Campaign after campaign, our approach remains the same: deep tracking accuracy, data-driven structures, conversion-first creatives, and aggressive optimization cycles.

This pet grooming case study is one of many success stories where we transformed performance within weeks — cutting costs, boosting conversions, and multiplying revenue with smart bidding strategies, PMax optimization, retargeting funnels, and precision audience mapping.

Whether you’re a D2C brand seeking higher ROAS, a service business targeting lower CPL, or an e-commerce store needing profitable scale, our Google Ads frameworks deliver predictable and measurable growth.

Meta ads Project
463

Premium Meta Ads Portfolio: High-Spend D2C & Service Brands

Premium Meta Ads Portfolio: High-Spend D2C & Service Brands

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

A strategy is a general plan to achieve one or more long-term.

  • . Deep Audience & Market Research
  • Creative Strategy & A/B Testing
  • Advanced Pixel & Tracking Setup
  • Landing Page & CRO Support
Frameworks Used

Signal Strength Framework (Meta CAPI + Pixel)

(Campaign Budget Optimization Framework)

Layer Funnel Framework

Creative Testing Framework (ICE Score Method)

Hook–Angle Framework

Client D2C Industry Focus: Electronics & Apparel Brands (Noida Region)

D2C electronics and apparel brands based in Noida, focusing on high-volume sales, full-funnel optimization, and advanced scaling frameworks with budgets exceeding ₹12 lakh+.

Meta Ads strategy for D2C brands is entirely data-driven, built on structured funnel optimization across TOF, MOF, and BOF to drive consistent purchases and profitable scale. I continuously track performance metrics like ROAS (2.5–4.2), CPC (₹3–₹6), CTR (1.5%–3.8%), ACOS (18%–32%), and overall Conversion Rate (2.1%–4.9%) to identify inefficiencies and allocate budgets intelligently. Creative analytics play a major role—I analyze Hook Rate (28%–45%) and Hold Rate (22%–40%) to pinpoint winning creative angles, messaging variations, and audience resonators. Scaling decisions are made only when ads hit benchmark thresholds, ensuring stability and predictable growth. I use structured A/B testing for creatives, audiences, and placements, combined with strong retargeting layers to recover high-intent users. With CAPI-based tracking (server-side + browser events), I maintain accurate attribution even after Meta’s latest updates, ensuring data reliability for optimization. This holistic approach delivers sustainable scaling across D2C apparel and electronics brands.

Overall, this data-driven Meta Ads framework is designed not just to run campaigns but to systematically grow and scale D2C brands with predictable profitability. By aligning creative intelligence with funnel metrics and accurate tracking, I ensure brands gain compounding advantages month after month—lower CAC, higher repeat purchases, and stronger customer LTV. My approach allows future clients to plug into a proven performance system that identifies winning products faster, scales budgets safely, and builds a stable revenue engine. With continuous experimentation, transparent reporting, and AI-supported optimization, I help D2C businesses unlock sustainable growth and dominate their category in the long run.

Advanced Tracking
526

Advanced Tracking & 1st-Party Data Infrastructure (Server + Client)

Advanced Tracking & 1st-Party Data Infrastructure (Server + Client)

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

A strategy is a general plan to achieve one or more long-term.

Meta CAPI Advanced Setup (via Stape.io / GTM Server)

GA4 Full E-commerce

Data Layer Setup

Google Tag Manager (Client + Server Container)

Data-Driven Scaling Framework

“End-to-End Analytics + Event Accuracy = A Profitable Scaling Engine for D2C Brands.”

Data Collection Layer

Analytics & Diagnostics Layer

Automation & AI Layer

Scaling Layer

Client

D2C Apparel Brands,Electronics & Gadgets,Home & Lifestyle Products,fmcg,Electronics & Gadgets

In today’s post-iOS and privacy-focused environment, 1st-party data is the real king. My tracking stack integrates Meta CAPI, GA4, server-side tagging, data layers, GTM, Search Console, and Stape.io to build a fully accurate attribution system. This ensures every event—ViewContent, Add to Cart, Initiate Checkout, Purchase—fires server-side + client-side, giving 25–40% better tracking accuracy and 18–32% more optimized delivery in Meta Ads.

With advanced event matching and deduplication, I convert raw platform data into actionable insights that directly improve ROAS, reduce CAC, and strengthen scaling decisions.

This advanced 1st-party data ecosystem ensures your brand never loses tracking accuracy, even with future privacy updates. With clean data, precise event mapping, and end-to-end analytics, I remove guesswork and build a predictable, profitable scaling engine for D2C brands.
Whether you’re in electronics, apparel, beauty, home, or any other vertical—this tracking-led strategy consistently improves ROAS, increases purchases, reduces CAC, and helps brands scale confidently month after month.

🔥 What My Tracking Setup Includes (End-to-End Infrastructure)

1️⃣ Meta CAPI Advanced Setup (via Stape.io / GTM Server)

  • 98–100% event match quality
  • Server-side Purchase event tracking
  • Browser + Server event deduplication
  • Enhanced attribution for Meta optimization

2️⃣ GA4 Full E-commerce Setup

  • Product-level and user-level event mapping
  • Cross-device purchase tracking
  • Funnel reporting for TOF → BOF drop-off analysis

3️⃣ Data Layer Setup

  • Clean product schema integration
  • High-quality event parameters (value, currency, SKU, category)
  • Improved audience segmentation & remarketing

4️⃣ Google Tag Manager (Client + Server Container)

  • Consistent event firing logic
  • Cookie-independent behavior tracking
  • Better signal quality for Meta & Google Ads

5️⃣ Google Search Console + SEO Integration

  • Organic behaviour synced into GA4
  • Helps unify performance marketing + SEO understanding

Seo Projects
443

SEO Project Organic Sales Up 143% With 1st-Party Data + SEO Integration

SEO Project Organic Sales Up 143% With 1st-Party Data + SEO Integration

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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VIEW PROJECT
Strategy

A strategy is a general plan to achieve one or more long-term.

Technical SEO Strategies
  • Content Strategy (Content Clusters + Topical Authority)
  • Analytics + Conversion Strategies
  • off page activities
  • 1st-Party Data + SEO Integration Strategies
SEO Strategy Framework

Audit technical errors, analyze keywords, study competitors.

Fix site structure, add schema, optimize pages.

Content clusters + backlinks + local SEO.

Fix drop-offs using GA4, improve speed & UI.

Build topical authority and maintain evergreen rankings.

Organic Traffic Growth

Increased monthly organic visitors from 3,200 → 21,500 in 6 months, boosted non-branded traffic by 310%, and grew total organic traffic from 1,900 → 7,800—all through advanced SEO and data-driven optimization.

Every SEO action is mapped to measurable KPIs—rankings, clicks, conversions, and revenue—so you can see exactly how each strategy impacts growth. For example, by optimizing page structure, implementing schema, and improving internal linking, I have helped pages move from Page 5 → Page 1 in just a few months. High-quality backlinks and topical content clusters further accelerate authority, resulting in sustained Top 10 rankings for multiple high-intent keywords.

I also integrate SEO with first-party data insights, connecting GA4, Google Search Console, and server-side tracking to understand user behavior, conversion paths, and drop-off points. This allows for data-driven content creation that resonates with users and drives purchase-ready traffic. For instance, funnel analysis and event tracking helped improve organic conversion rates from 0.9% → 2.4%, while reducing customer acquisition costs by 22–31%.

Local SEO strategies complement this for service-oriented businesses, increasing local impressions by 250% and monthly leads from 34 → 112, demonstrating that this system works across scales—from small local businesses to national D2C brands.

portfolio-06

overall SEO and growth strategy is built on one core principle: data never lies—your growth should be predictable, repeatable, and performance-driven. Across multiple projects, I’ve consistently delivered measurable results by combining advanced technical SEO, high-quality content frameworks, and precise analytics. This approach has allowed me to increase monthly organic visitors from 3,200 → 21,500, boost non-branded traffic by 310%, and grow organic sessions from 1,900 → 7,800 within targeted timelines.

The reason these numbers are achievable is because every step is backed by a proven methodology. I implement a robust 1st-party data ecosystem (GA4 + GSC + server-side tracking + data layers) that improves attribution accuracy by up to 98%, enabling deeper insights into what actually converts. From optimizing Core Web Vitals and fixing indexing issues to building content clusters and acquiring high-authority backlinks, each action compounds brand visibility and ranking stability.

For future clients, this means you are not just getting SEO—you are getting a performance engine designed to scale your organic presence month after month. With data-backed decisions, transparent reporting, and a consistent focus on revenue-driven outcomes, I help brands build sustainable growth, reduce acquisition costs, and dominate search with long-term authority.

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