3-Month Google Ads Scaling Case Study
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Smart Bid Strategies
Deep account audit & conversion tracking setup
Designing a full-funnel strategy (TOFU → BOFU → Retention)
Turning Search campaigns into high-intent lead magnets
Introducing Performance Max for service area expansion
We proudly serve pet grooming and pet-care customers across Hyderabad and Bangalore, covering major residential and high-demand localities.
The Design Approach (Detailed): We built a 3-month scaling roadmap. Month 1: Fix tracking, restructure campaigns. Month 2: Scale with Performance Max, geographic expansion. Month 3: Add retargeting, top-of-page dominance, repeat-customer funnels.
The Solution (Detailed): Month 1 (Foundation): CPL: ₹420 → ₹310, CPC: ₹28 → ₹21, Leads: 107 → 177.
Month 2 (Scaling): Launched Performance Max, added video & grooming creatives, used tCPA bidding. CPL: ₹245, Leads: 318.
Month 3 (Aggressive Expansion): Top-of-page Search with tROAS, retargeting at 7-day, 30-day, 90-day windows. CPL: ₹198, Leads: 530+, Revenue: ₹4.2 Lakhs, ROAS: 4.0X.
Client: Pet Grooming Brand – Bangalore & Hyderabad.
Final Results (3-Month Summary):
CPL: ₹420 → ₹198, 52% ↓. CPC: ₹28 → ₹14.5, 48% ↓. Leads/Month: 107 → 530+, 395% ↑. Landing Page Views: 1,800 → 10,300, 472% ↑. Conversion Rate: 8.4% → 17.8%, 112% ↑. Revenue: ₹0.9 L → ₹4.2 L, 366% ↑. ROAS: 4.0X Achieved.



Over the last few years, we’ve consistently delivered top-notch results for brands across India — whether it’s Google Shopping for D2C, Lead Generation for service businesses, or full-funnel scaling for fast-growing startups.
Campaign after campaign, our approach remains the same: deep tracking accuracy, data-driven structures, conversion-first creatives, and aggressive optimization cycles.
This pet grooming case study is one of many success stories where we transformed performance within weeks — cutting costs, boosting conversions, and multiplying revenue with smart bidding strategies, PMax optimization, retargeting funnels, and precision audience mapping.
Whether you’re a D2C brand seeking higher ROAS, a service business targeting lower CPL, or an e-commerce store needing profitable scale, our Google Ads frameworks deliver predictable and measurable growth.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
Signal Strength Framework (Meta CAPI + Pixel)
(Campaign Budget Optimization Framework)
Layer Funnel Framework
Creative Testing Framework (ICE Score Method)
Hook–Angle Framework
D2C electronics and apparel brands based in Noida, focusing on high-volume sales, full-funnel optimization, and advanced scaling frameworks with budgets exceeding ₹12 lakh+.
Meta Ads strategy for D2C brands is entirely data-driven, built on structured funnel optimization across TOF, MOF, and BOF to drive consistent purchases and profitable scale. I continuously track performance metrics like ROAS (2.5–4.2), CPC (₹3–₹6), CTR (1.5%–3.8%), ACOS (18%–32%), and overall Conversion Rate (2.1%–4.9%) to identify inefficiencies and allocate budgets intelligently. Creative analytics play a major role—I analyze Hook Rate (28%–45%) and Hold Rate (22%–40%) to pinpoint winning creative angles, messaging variations, and audience resonators. Scaling decisions are made only when ads hit benchmark thresholds, ensuring stability and predictable growth. I use structured A/B testing for creatives, audiences, and placements, combined with strong retargeting layers to recover high-intent users. With CAPI-based tracking (server-side + browser events), I maintain accurate attribution even after Meta’s latest updates, ensuring data reliability for optimization. This holistic approach delivers sustainable scaling across D2C apparel and electronics brands.



Overall, this data-driven Meta Ads framework is designed not just to run campaigns but to systematically grow and scale D2C brands with predictable profitability. By aligning creative intelligence with funnel metrics and accurate tracking, I ensure brands gain compounding advantages month after month—lower CAC, higher repeat purchases, and stronger customer LTV. My approach allows future clients to plug into a proven performance system that identifies winning products faster, scales budgets safely, and builds a stable revenue engine. With continuous experimentation, transparent reporting, and AI-supported optimization, I help D2C businesses unlock sustainable growth and dominate their category in the long run.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
Meta CAPI Advanced Setup (via Stape.io / GTM Server)
GA4 Full E-commerce
Data Layer Setup
Google Tag Manager (Client + Server Container)
“End-to-End Analytics + Event Accuracy = A Profitable Scaling Engine for D2C Brands.”
Data Collection Layer
Analytics & Diagnostics Layer
Automation & AI Layer
Scaling Layer
D2C Apparel Brands,Electronics & Gadgets,Home & Lifestyle Products,fmcg,Electronics & Gadgets
In today’s post-iOS and privacy-focused environment, 1st-party data is the real king. My tracking stack integrates Meta CAPI, GA4, server-side tagging, data layers, GTM, Search Console, and Stape.io to build a fully accurate attribution system. This ensures every event—ViewContent, Add to Cart, Initiate Checkout, Purchase—fires server-side + client-side, giving 25–40% better tracking accuracy and 18–32% more optimized delivery in Meta Ads.
With advanced event matching and deduplication, I convert raw platform data into actionable insights that directly improve ROAS, reduce CAC, and strengthen scaling decisions.



This advanced 1st-party data ecosystem ensures your brand never loses tracking accuracy, even with future privacy updates. With clean data, precise event mapping, and end-to-end analytics, I remove guesswork and build a predictable, profitable scaling engine for D2C brands.
Whether you’re in electronics, apparel, beauty, home, or any other vertical—this tracking-led strategy consistently improves ROAS, increases purchases, reduces CAC, and helps brands scale confidently month after month.
1️⃣ Meta CAPI Advanced Setup (via Stape.io / GTM Server)
2️⃣ GA4 Full E-commerce Setup
3️⃣ Data Layer Setup
4️⃣ Google Tag Manager (Client + Server Container)
5️⃣ Google Search Console + SEO Integration
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
A strategy is a general plan to achieve one or more long-term.
Audit technical errors, analyze keywords, study competitors.
Fix site structure, add schema, optimize pages.
Content clusters + backlinks + local SEO.
Fix drop-offs using GA4, improve speed & UI.
Build topical authority and maintain evergreen rankings.
Every SEO action is mapped to measurable KPIs—rankings, clicks, conversions, and revenue—so you can see exactly how each strategy impacts growth. For example, by optimizing page structure, implementing schema, and improving internal linking, I have helped pages move from Page 5 → Page 1 in just a few months. High-quality backlinks and topical content clusters further accelerate authority, resulting in sustained Top 10 rankings for multiple high-intent keywords.
I also integrate SEO with first-party data insights, connecting GA4, Google Search Console, and server-side tracking to understand user behavior, conversion paths, and drop-off points. This allows for data-driven content creation that resonates with users and drives purchase-ready traffic. For instance, funnel analysis and event tracking helped improve organic conversion rates from 0.9% → 2.4%, while reducing customer acquisition costs by 22–31%.
Local SEO strategies complement this for service-oriented businesses, increasing local impressions by 250% and monthly leads from 34 → 112, demonstrating that this system works across scales—from small local businesses to national D2C brands.



overall SEO and growth strategy is built on one core principle: data never lies—your growth should be predictable, repeatable, and performance-driven. Across multiple projects, I’ve consistently delivered measurable results by combining advanced technical SEO, high-quality content frameworks, and precise analytics. This approach has allowed me to increase monthly organic visitors from 3,200 → 21,500, boost non-branded traffic by 310%, and grow organic sessions from 1,900 → 7,800 within targeted timelines.
The reason these numbers are achievable is because every step is backed by a proven methodology. I implement a robust 1st-party data ecosystem (GA4 + GSC + server-side tracking + data layers) that improves attribution accuracy by up to 98%, enabling deeper insights into what actually converts. From optimizing Core Web Vitals and fixing indexing issues to building content clusters and acquiring high-authority backlinks, each action compounds brand visibility and ranking stability.
For future clients, this means you are not just getting SEO—you are getting a performance engine designed to scale your organic presence month after month. With data-backed decisions, transparent reporting, and a consistent focus on revenue-driven outcomes, I help brands build sustainable growth, reduce acquisition costs, and dominate search with long-term authority.