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3-Month Google Ads Scaling Case Study

3-Month Google Ads Scaling Case Study

Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.

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Strategy

Smart Bid Strategies

  • Funnel Strategy (ROAS Funnel + Retargeting)
  • Landing Page Optimization
  • Keyword Optimization

The Design Approach (Marketing Approach)

Deep account audit & conversion tracking setup

Designing a full-funnel strategy (TOFU → BOFU → Retention)

Turning Search campaigns into high-intent lead magnets

Introducing Performance Max for service area expansion

Industry: Pet Grooming & Pet Services

We proudly serve pet grooming and pet-care customers across Hyderabad and Bangalore, covering major residential and high-demand localities.

The Design Approach (Detailed): We built a 3-month scaling roadmap. Month 1: Fix tracking, restructure campaigns. Month 2: Scale with Performance Max, geographic expansion. Month 3: Add retargeting, top-of-page dominance, repeat-customer funnels.

The Solution (Detailed): Month 1 (Foundation): CPL: ₹420 → ₹310, CPC: ₹28 → ₹21, Leads: 107 → 177.
Month 2 (Scaling): Launched Performance Max, added video & grooming creatives, used tCPA bidding. CPL: ₹245, Leads: 318.
Month 3 (Aggressive Expansion): Top-of-page Search with tROAS, retargeting at 7-day, 30-day, 90-day windows. CPL: ₹198, Leads: 530+, Revenue: ₹4.2 Lakhs, ROAS: 4.0X.

Client: Pet Grooming Brand – Bangalore & Hyderabad.

Final Results (3-Month Summary):
CPL: ₹420 → ₹198, 52% ↓. CPC: ₹28 → ₹14.5, 48% ↓. Leads/Month: 107 → 530+, 395% ↑. Landing Page Views: 1,800 → 10,300, 472% ↑. Conversion Rate: 8.4% → 17.8%, 112% ↑. Revenue: ₹0.9 L → ₹4.2 L, 366% ↑. ROAS: 4.0X Achieved.

Over the last few years, we’ve consistently delivered top-notch results for brands across India — whether it’s Google Shopping for D2C, Lead Generation for service businesses, or full-funnel scaling for fast-growing startups.

Campaign after campaign, our approach remains the same: deep tracking accuracy, data-driven structures, conversion-first creatives, and aggressive optimization cycles.

This pet grooming case study is one of many success stories where we transformed performance within weeks — cutting costs, boosting conversions, and multiplying revenue with smart bidding strategies, PMax optimization, retargeting funnels, and precision audience mapping.

Whether you’re a D2C brand seeking higher ROAS, a service business targeting lower CPL, or an e-commerce store needing profitable scale, our Google Ads frameworks deliver predictable and measurable growth.

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