3-Month Google Ads Scaling Case Study
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Strategy
Smart Bid Strategies
- Funnel Strategy (ROAS Funnel + Retargeting)
- Landing Page Optimization
- Keyword Optimization
The Design Approach (Marketing Approach)
Deep account audit & conversion tracking setup
Designing a full-funnel strategy (TOFU → BOFU → Retention)
Turning Search campaigns into high-intent lead magnets
Introducing Performance Max for service area expansion
Industry: Pet Grooming & Pet Services
We proudly serve pet grooming and pet-care customers across Hyderabad and Bangalore, covering major residential and high-demand localities.
The Design Approach (Detailed): We built a 3-month scaling roadmap. Month 1: Fix tracking, restructure campaigns. Month 2: Scale with Performance Max, geographic expansion. Month 3: Add retargeting, top-of-page dominance, repeat-customer funnels.
The Solution (Detailed): Month 1 (Foundation): CPL: ₹420 → ₹310, CPC: ₹28 → ₹21, Leads: 107 → 177.
Month 2 (Scaling): Launched Performance Max, added video & grooming creatives, used tCPA bidding. CPL: ₹245, Leads: 318.
Month 3 (Aggressive Expansion): Top-of-page Search with tROAS, retargeting at 7-day, 30-day, 90-day windows. CPL: ₹198, Leads: 530+, Revenue: ₹4.2 Lakhs, ROAS: 4.0X.
Client: Pet Grooming Brand – Bangalore & Hyderabad.
Final Results (3-Month Summary):
CPL: ₹420 → ₹198, 52% ↓. CPC: ₹28 → ₹14.5, 48% ↓. Leads/Month: 107 → 530+, 395% ↑. Landing Page Views: 1,800 → 10,300, 472% ↑. Conversion Rate: 8.4% → 17.8%, 112% ↑. Revenue: ₹0.9 L → ₹4.2 L, 366% ↑. ROAS: 4.0X Achieved.
Over the last few years, we’ve consistently delivered top-notch results for brands across India — whether it’s Google Shopping for D2C, Lead Generation for service businesses, or full-funnel scaling for fast-growing startups.
Campaign after campaign, our approach remains the same: deep tracking accuracy, data-driven structures, conversion-first creatives, and aggressive optimization cycles.
This pet grooming case study is one of many success stories where we transformed performance within weeks — cutting costs, boosting conversions, and multiplying revenue with smart bidding strategies, PMax optimization, retargeting funnels, and precision audience mapping.
Whether you’re a D2C brand seeking higher ROAS, a service business targeting lower CPL, or an e-commerce store needing profitable scale, our Google Ads frameworks deliver predictable and measurable growth.